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Return to shopIt All Started with One Hoodie and One Rebellious Idea
Panegang didn’t start in a fashion house, a startup incubator, or an influencer campaign.
It started in a small dorm room on a cold night in North Carolina, during one of the strangest times in modern memory.
It was 2020, and the world had gone quiet. Campuses were closed, cities were locked down, and isolation became the new normal. Amid the silence, one young man – broke, restless, and full of ideas – found himself wearing the same old hoodie every day. It was frayed at the sleeves, stained with ink, and stretched out from overuse.
But that hoodie meant something.
It had memories sewn into it.
Midnight sketch sessions. Walks through empty streets. Breakups, breakdowns, and breakthroughs.
And then came the question:
“What if a hoodie could do more than keep you warm? What if it could say something real?”
He didn’t have investors, a production line, or even a brand name. Just a sketchbook, a cracked laptop, and one bold idea: to create hoodies that weren’t afraid to speak. Heavyweight cotton. Raw designs. Honest messages. No fluff. No filter.
The first design was printed on a borrowed heat press in a friend’s garage – an open palm and the phrase:
“Born Loud, Stay Low.”
He posted the design online.
10 likes.
Then 50.
Then hundreds.
Then DMs: “Where can I get this?”
He didn’t even have a name yet.
The Name: Panegang
“Pane” stood for Personal And Never Edited – a quiet rebellion against the airbrushed world of fashion.
“Gang” was never about exclusivity – it was about belonging. A community of outsiders. Dreamers. Quiet creatives who don’t fit the mold and don’t want to.
Together, they became Panegang – not just a hoodie brand, but a movement.
From Garage Printing to Global Drops
The first batch of 20 hoodies sold out in just a few days – not because of ads or algorithms, but because people connected with the message. Friends told friends. Posts got reshared. And suddenly, something that started in a garage in North Carolina was making its way into closets across the country.
Every design since then has followed the same rule:
No mass production. No fake hype. Just truth, in thread.
Panegang quickly became more than a brand – it became part of local culture. Worn by students in dorms, musicians at open mics, artists in back-alley studios, and night-shift workers chasing quiet dreams. Our hoodies started showing up in places we never expected: small-town record stores, underground zines, flea markets, and late-night house shows.
We’re proud to keep it close. We don’t chase international headlines – we listen to American streets, sounds, and stories. Every drop reflects the rhythms of the people we design for. Real ones. Local ones.
Panegang is designed, printed, and sold in the USA. And we’re just getting started.
Core Values
These are the values stitched into every thread of Panegang:
🔥 Authenticity Over Everything
We don’t follow hype – we follow the heartbeat. Every design, every message, every drop is made with intention. If it’s not real, it doesn’t get made.
🧵 Design with Depth
We’re not just printing graphics – we’re telling stories. Inspired by real moments, music, culture, chaos, and calm. Every hoodie is a wearable message.
🤝 Community First
Panegang isn’t about influencers or paid trends. It’s about real people – outsiders, artists, skaters, late-night creators – who see themselves in what we do. We listen, we build, we grow with the gang.
🐢 Slow Made, Forever Worn
We don’t do mass production. Every product is limited, crafted in small batches with care. It’s better for the world, and better for you.
🌏 Built Local, Dreamed Global
Born in North Carolina, but made for anyone, anywhere, who refuses to blend in. We carry the spirit of our roots in every stitch – and bring that edge to every corner of the map.
What Panegang Stands For
We exist for those who stand outside the noise, but never feel small.
For those who don’t just dress up – but dress real.
Now and Next
Today, Panegang is worn in cities and small towns across the U.S. – from Brooklyn rooftops to Atlanta basements, from L.A. skateparks to North Carolina backroads.
We’ve partnered with local screen printers, collaborated with underground illustrators, and built every drop from the ground up – with no corporate playbook, no shortcuts.
We don’t sell to the world.
We build for the culture that shaped us.
Every hoodie still starts with a sketch and ends with a statement. Every release is crafted in limited runs, designed to be felt, not just worn. We’re not trying to be everywhere -we’re trying to mean something here.
And as we look ahead, our goal stays the same:
Keep it small. Keep it real. Keep it ours.
Because Panegang isn’t for everyone.
It’s for those who get it.
